We help 25,000+ students each year become unstoppable
This short online course shows you how consumers think, how they make buying decisions, and what affects their choices both online and in stores
You’ll cover key concepts from marketing psychology, learn about market segmentation, how perception influences buying, and ethical marketing practices. You’ll also pick up simple research tips you can use straight away. Perfect for anyone wanting to boost their marketing know-how and career confidence.
Enrol from only $29 per week | 10-Day Money Back Guarantee
6 Months Access | ~40 hours
100% online, study whenever suits you
Receive 24/7 support via email and phone
Pay in full for any course over $2,000 and receive a free 15.6-inch laptop. Call our Student Advisors 1800 837 550 to receive this offer!
This course gives you the practical skills, qualifications, and confidence to really stand out in the job market.
With courses accredited by leading organisations like the International Council for Online Education Standards (ICOES), CPD Standards Office, AAT and others, you don’t just gain knowledge; you position yourself as an outstanding candidate with a qualification you can trust.
Our tutors and career coaches are available 24/7 to support you throughout your learning journey. From improving your CV to interview coaching, we ensure you’re job-ready!
Our courses are accredited by internationally respected bodies like IARC, ICOES, and CPD Standards Office, ensuring that your skills are recognised globally and within Australia.
Whether you’re looking to advance your career, explore a new industry, or develop a new hobby, our short courses cover everything from administration to childcare, ensuring there’s a course for every interest.
Our short courses are designed to fit your schedule, allowing you to study when it suits you best. With expert guidance from tutors, you can progress at your own speed and focus on the areas most relevant to your career goals in Australia.
Each course is designed to provide you with skills that you can apply immediately in the Australian market, whether it’s in your current job, a new career path, or for personal development.
Whether you prefer to pay upfront, weekly, fortnightly, or even monthly, we’ve got you covered. With our flexible payment options, you’ll have the freedom to choose the payment frequency that works best for you. No matter your budget or schedule, we’re here to make education affordable and accessible for you.
Pay Upfront
$395 + GST
One-off up-front payment
10-Day money back guarantee
Normal Cost: $395.00 + GST
Pay in full for any course over $2,000 and receive a free 15.6-inch laptop. Call our Student Advisors 1800 837 550 to receive this offer!
MOST AFFORDABLE
Payment Plan
$29
PER WEEK
Budget friendly option with flexibility in payments
Pay weekly, fortnightly, or monthly
No deposit, no credit check
Total Cost: $395.00 + GST
“Chris was fantastic to speak with. He informed me of all the options available to me with The Career Academy and I’m really excited to begin my journey to achieving my Diploma in Business. Thank you for everything Chris!”
Catherine Jorden
“Completing this certificate was really eye opening and hopefully gives me the tools to succeed! It was easy to complete within my uni break for a qualification applicable to work that can open doors for me before I graduate uni”
Summer Vanstan
“The Career Academy helped me in getting a business diploma during my first year in tertiary. My experience with the career academy was so good that I am now enrolled into my second course. Payments are affordable and they provide students with all the necessary information and resources they need to accomplish their goals”
Madisin Mosen
“Currently doing online medical reception and diploma in business administration through the Career Academy. The online platform is very user friendly and I have had great support and any questions I have are answered in a timeous manner. Would definitely recommend!”
Cassandra
“From the first contact to starting the course. Information was relayed professionally and respectfully. The website and instructions are easy to understand and manoeuvre. I am still currently going through my course in Medical Administration, if I ever get stuck or unsure of anything the online help chat is awesome to work with. The response time is fast whether it be through the chat or through email.”
Santana Barnes
“They answer my queries on time, and help me to understand my assignment”
Risalyn Malijan
“This course was greatly structured and had easy to follow instructions. Would recommend for someone looking for more training in Xero.”
Deborah Peel
“The Career Academy are a Xero preferred and approved training organisation. The enrolment process was extremely quick and easy. Within 15 minutes of completing the enrolment process, I had access to my course. I have also had 2 – 3 follow up calls from The Career Academy to ensure that I had all information necessary and if they could help in any way. I have found them to be professional and very helpful. I happily recommend The Career Academy for studying.”
Demacs Constructions
“The course is well structured and easy to comprehend. The hard copy was a great asset and mine to keep for reference moving forward.”
T Wright
“Following up on an email I sent for more information, an admin person rang me to talk through the options available for the experience I was wanting to gain. After a long chat we arrived at the best course for me. I am enjoying it, and recommend you purchase the printed copy of the online content. The notes are easy to follow, the online exercises are great and the online video clips are really helpful.
I am looking forward to completing the course so I can look for a job in the New Year with my new experience in Xero and MYOB.”
gabokNZ
“From the first enquiry, I received so much assistance and guidance from Tom. I was not sure whether I would be able to study in New Zealand, but Tom made me feel very secure about this new study experience. I am very excited to finish my course.”
Claudia
“I found the course really easy to navigate and work through. The workbook sent to me was super helpful to work along side the online aspect and helped retain more information.”
Jessica Rollinson
“As per experience, this course related in accurately accounting process which is help to the personal development and upgrading to business activities.
The career academy’s accounting course is supporting business and personal career.”
Ghan Shyam
“I have Just started the small business management course. So far the information has been very informative. The support offered is great. Being able to study when i have time is awesome. The course content has everything I need to know to start my own business and be successful.”
Kelcy Lewis
“Clear breakdown of the Event Management and Wedding Planning course, lovely communication and a fun course to study so far! I have not used their tutoring services or can provide feedback on the completion of the course, so an update in a few months will be prepared :)”
Sonya Hazim
“I love taking this course i have learnt more than i thought i would ms coxs from hospitality and tourism is great with great feed back on what i have done well and what i need to work on”
Tania Ann Smith
“I did the management and leadership course. The most I got out of this course was that it cemented what I already knew and I have gained a few more tools for handling staff and accounts. I found the tutors feedback helpful, only needed to use the help button a couple of times as most of the information was either available in the course or I could use my life’s journey to answer questions.”
Nikki Ellens
Request a free course guide to:
Prefer to chat about this course? Or maybe you’d like to discuss this course’s subject? Call today on 03 8579 1318 or 1800 837 550 to speak directly with our of our course consultants.
Your information is safe with us. By submitting this form, you agree to our Privacy Policy
You can study consumer behaviour online with The Career Academy. It’s a practical way to learn what affects people’s buying choices and how to reach the right audience.
You learn what influences customer choices, like perception, culture and motivation. You also learn how to use simple tools like surveys or customer feedback.
It helps businesses understand what customers want, how to connect with them and how to build strong customer relationships.
The four common types are complex buying behaviour, dissonance-reducing buying behaviour, habitual buying behaviour and variety-seeking buying behaviour.
